Project: FOCUS Magazine

Client: GBMC

Description: Gloria designed the original layout for this external-facing publication, which was sent out to patients in the Baltimore area.

View and download the PDF here

Project: Virginia Sherwood Council (VSC) Dinner Invitation (5x7 in.)

Client: GBMC Foundation

Description: The mission of the GBMC Foundation is to generate charitable funds in support of GBMC HealthCare. The GBMC VSC is a special donor level for donors who give at the $2,500+ yearly level. Named after Virginia Barrett Sherwood, who dedicated years of service to the Greater Baltimore Medical Center (GBMC). Periodically, a formal dinner is held as a thank you to VSC members.

This project had a particular design challenge: Create a formal and high-end-feeling invitation on a very limited budget. Instead of using real foil stamping, the effect was simulated through use of a metal stock image. The final invitation was printed on luxurious-feeling heavy white stock (110 lb.), double-sided.

Other budget-friendly elements included a simple outer white envelope was supplied and addressed by our mail house; and RSVPs were conducted via phone and email instead of having the traditional reply envelope and card. Not only did this save on paper and printing costs, it further supported GBMC’s “green” initiatives that were launched in 2009.

Gloria has a long history and love for Baltimore, her adopted hometown. So she decided that she should join in on the effort. Gloria designed a simple yet effective ad for Milk and Honey Market, located in Baltimore's Mount Vernon neighborhood. You can show your support by eating and shopping at Milk and Honey Market. This ad was shown on the Baltimore LED Art Board.

If you're interested in supporting to the ongoing recovery and reconciliation efforts in Baltimore, we recommend supporting New Song Community Church.

*About AIGA
AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution. For more information on AIGA, visit www.aiga.org.

Project: Logo Design Concepts for Offworld Trading Company™ Logo – Adaptation for Korean Markets/Localization

Client: Mohawk Games

Description: Offworld Trading Company™ (OTC) is the premiere game release from Mohawk Games, a game company founded by acclaimed game designer, Soren Johnson. A logo had already been developed for the OTC game, but as the game prepared for official launch (and its increasingly widening global audience), it needed a logo to reach the Korean market. This is when Gloria was called upon to help create a Korean adaptation of the existing OTC logo, due to her Korean language fluency and logo design experience.

The main challenge in this logo adaptation was how to recreate the “o” “Offworld” in Korean. Luckily, the translation afforded this opportunity. Here were a few preliminary concepts that were presented and well-recieved. Ultimately though, Mohawk Games decided to go with a logo version created by their in-house team, built upon Gloria's concept pieces and language expertise.

Project: Employee Recognition Dinner Self-Mailer Invitation

Client: GBMC HealthCare

Description: The annual Employee Recognition Dinner is an event held to recognize nearly where 500 employees for milestones in their employment with the organization. This was a very important night, because we need to recognize staff who call GBMC home. This original design for this invitation was created based on a pre-selected theme, “Golden Globes.”

Project: “Time for Me” Lecture Series Promotional Materials

Components: Direct Mail Postcard (5x9 in.), Large Mounted Poster (22x28 in.), Bookmark (2x6 in.)

Client: GBMC HealthCare

Description: ”Time for Me!” is a free women’s health lecture series held twice a year. This is a unique opportunity for women of all ages to learn more about gender-specific health issues straight from GBMC physicians. Also, it serves as a great patient lead generation tool. In addition to the print pieces, the GBMC Marketing team put together an online marketing strategy.

Project: Alpha Graphics Mobile Site

Client: Alpha Graphics, Inc.

Description: Alpha Graphics' website was not responsive/mobile-ready, so as a cost-effective solution, Gloria designed and set up a Duda Mobile site for them, and created a mobile-friendly lead-generating form.

Project: ”Pulse” Identity, Masthead and Layout Design

Client: GBMC HealthCare

Description: “Pulse” is a PDF weekly e-newsletter from GBMC's executive leadership team. “Pulse” was developed to consolidate the number of internal messages going out via mass emails on a daily basis, within the organization. Before, employees would receive multiple emails per day from different departments and leaders; now, they receive “Pulse” weekly, filled with relevant and curated content. The name “Pulse” was collaboratively developed by the GBMC Marketing team; it was chosen to reflect GBMC’s identity as Greater Baltimore's leading healthcare provider.

Project: Alpha Graphics Monthly E-Newsletter Design

Client: Alpha Graphics, Inc.

Description: Alpha Graphics, Inc. is a a certified, woman-owned boutique printer providing high-quality digital printing, graphics and design. This new e-newsletter was designed to have responsive design, and is sent out monthly to all customers.

Photo credits: Taken by Gloria Shin, for Alpha Graphics' Instagram account (@alphagrap)

Project: Polaris Celebrates #UNRightsAt20

Client: Polaris (Formerly “Polaris Project”)

Description: Modern slavery is a multi-billion dollar criminal industry that denies freedom to 20.9 million people around the world. Polaris is a leader in the global fight to eradicate modern slavery and restore freedom to survivors. On on December 10, 2013 (International Human Rights Day), the United Nations (U.N.) celebrated the 20th anniversary of The Universal Declaration of Human Rights, with a commemorative social media campaign called #UNRightsAt20. Polaris decided to join in on this campaign, highlighting Article 4: “No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.” The languages depicted reflect the top three languages spoken by Polaris' clients.

Project credits: Graphic design by Gloria Shin, Facebook community management by Gloria Shin and Jessica Dickinson Goodman, and translation by Jessica Dickinson Goodman.

Project: Identity for Rising Up Bakery

Client: Rising Up Bakery/Becky Kuk

Description:
About Rising Up Bakery
Rising Up Bakery is a Baltimore bakery and social enterprise. They were in operation as a pop-up shop from 2011-2013; they hope to start up again as a full-scale bakery, which would employ individuals transitioning out of homelessness. They are dedicated to using natural ingredients in all its baked goods. As a pop-up shop, Rising Up sold homemade granola and wholesome snacks, which were packed in an eco-conscious manner. They sold at farmers markets throughout Baltimore City.

About the Logo Design
The logo concept – of a phoenix – was developed and inspired by the company's mission. The name “rising up” is a play on words – juxtaposing the rising of yeast – with the rising of individuals out of homelessness. After the initial logo concepts were presented, the client chose the “phoenix” concept (shown in the final logo). The orange color was chosen to represent the phoenix's fire, and blue was chosen as its complimentary color. The Rotis type family was chosen for its versatility and adaptability, from banners to bakery labels.

Farmers market photo credits: A Kuk's Kitchen (https://tinyurl.com/nvhce7p)

Project: Milk and Honey Market Ad – Digital LED Billboard

Client: AIGA Baltimore, Milk and Honey Market

Description: Rupantar joined in efforts, led by AIGA* Baltimore, to help support local businesses affected by the unrest in Baltimore, following the death of Freddie Gray, who died in police custody. In the wake of Freddie Gray's death, not all demonstrations remained peaceful; in response, Baltimore City put in place a city-wide curfew from 10 p.m.-5 a.m.

After the curfew ended, AIGA Baltimore decided to organize an effort to help affected businesses recover. The local chapter saw that design could play a role in this process. AIGA Baltimore offered free ad space on the LED Baltimore Billboard (ledbaltimore.com), located at 1700 North Charles Street, to curfew-affected businesses. As part of this campaign, they asked businesses to submit an ad. Realizing that not all businesses have an ad handy, AIGA partnered with the Baltimore design community to create ads free of charge.

Rupantar's founder, Gloria Shin, has a long history and love for Baltimore, her hometown. So she decided that Rupantar should join in on the effort. Rupantar designed a simple yet effective ad for Milk and Honey Market, located in Baltimore's Mount Vernon neighborhood. You can show your support by eating and shopping at Milk and Honey Market.

If you're interested in supporting to the ongoing recovery and reconciliation efforts in Baltimore, we recommend supporting New Song Community Church.

*About AIGA
AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution. For more information on AIGA, visit www.aiga.org.

Project: Ad Design for New Primary Care Practice (8.5x5.5 in.)

Client: GBMC Primary Care Physicians

Description: Ad was placed on the back page of GBMC's quarterly “Greater Living” magazine, to celebrate GBMC's continuing dedication and expansion of its primary care services.

Project: BEYA 2011 Conference Promotional Materials

Client: CCG Media

Components:

Event Registration Webpage Design (Cvent)
Created all custom graphics for event registration website (Cvent) and ad banners. Used fractal stock imagery to reinforce science theme of conference. Supported vendor on web content management and web design. Also helped with content and vendor management.

eBlast Design

Gala Event Program Cover Design (8x10 in. finished size)

T-Shirt Design Concepts

Event Description: The Black Engineer of the Year (BEYA) STEM Awards Conference is an event focused on recognizing some of the nation’s best and brightest engineers, scientists and technology experts.

Project: Father's Day 5K Logo and Promotional Materials

Client: GBMC Foundation

Components:

Event Logo

Direct Mail Postcard (4x9 in.)
To save costs on the invitation, a postcard format was chosen and designed, and kept to two colors. The orange color helps the piece stand out from the many other direct mail pieces a consumer gets flooded with on a daily basis.

Posters for Internal Promotion (22x28 in.)
These posters were be placed throughout GBMC's campus elevators and hallways.

Fliers (8.5x11 in.)
A smaller format of the poster was created into a flier. This flier was distributed via community outreach events and GBMC practices.

Event Description: GBMC Foundation hosts the Annual GBMC Father’s Day 5K and 1 Mile Fun Walk, every June. Proceeds go towards helping more than 500 critically ill and premature babies, which are cared for each year in the GBMC Neonatal Intensive Care Unit (NICU). These fragile babies are cared for by hospital staff specializing in newborn care and require equipment designed just for them.

Project: Employee Recognition Dinner Self-Mailer Invitation

Client: GBMC HealthCare

Description: The annual Employee Recognition Dinner is an event held to recognize nearly where 500 employees for milestones in their employment with the organization. This was a very important night, because we need to recognize staff who call GBMC home. This original design for this invitation was created based on a pre-selected theme, “Golden Globes.”

Project: “Leap Labor” Event Poster (20x30 in.) and Fliers (8.5x11 in.)

Client: Media Relations Support / GBMC HealthCare

Description: Jamie Costello is a beloved 25-plus-year veteran reporter on Baltimore's WMAR-TV ABC-2 station. He is well known for featuring positive and uplifting stories on his “2 Good 2 Be True” series. On February 28-29, 2012, GBMC hosted Jamie and his crew in GBMC’s labor and delivery department, for a live 24-hour segment called “Leap Labor.” “Leap Labor” was a series of stories, visiting with parents, family members and friends of babies born on Leap Day at GBMC.

ABC2 News Summary
(Originally Posted on February 29, 2012):
BALTIMORE -- How's this for weird, a baby born today would have to be 116 before they turn 29? Today is leap day and many people will get the chance to celebrate their birthday on their actual birthday! This morning, ABC2 News’ Jamie Costello helped welcome in the new leap year arrivals.

Project: “Top Docs” Poster (20x30 in.)

Client: GBMC HealthCare

Description: ”Top Docs” is an annual publication put out by Baltimore Magazine. GBMC has consistently ranked in the top 100 in recent years. This original poster design was created to promote and celebrate – internally and externally – GBMC's top docs.

About GBMC’s “Top Docs”: In preparing its annual list of “Top Doctors,” Baltimore magazine surveyed more than 6,500 area physicians and asked where they would send a member of their family for care. This important question is at the very center of GBMC’s vision of providing each of our patients with care worthy of our own loved ones. The results are in! GBMC is proud to have once again topped the list with 104 members of our medical staff recognized by their peers for outstanding care in 69 different specialties; more than any other community hospital in the region! (Ad copy written by J. Jardell, 2011).

Project: “Wellness Wednesdays” Event Poster Design (20x30 in.) and a Direct Mail Postcard (not pictured, using the same design, 11x6 in.)

Client: GBMC's Sandra & Malcolm Berman Cancer Institute

Description: Nutrition is an integral part of cancer prevention and care. “Wellness Wednesdays,” a cooking demonstration and lecture series, was launched in 2013 to promote healthy diet and nutrition. This free event is open to all patients and families of GBMC's Sandra & Malcolm Berman Cancer Institute and Milton J. Dance, Jr. Head & Neck Center. This original poster design and concept was based on the USDA's "My Plate" model, which replaced the traditional food pyramid.

Project: Virginia Sherwood Council (VSC) Dinner Invitation (5x7 in.)

Client: GBMC Foundation

Description: The mission of the GBMC Foundation is to generate charitable funds in support of GBMC HealthCare. The GBMC VSC is a special donor level for donors who give at the $2,500+ yearly level. Named after Virginia Barrett Sherwood, who dedicated years of service to the Greater Baltimore Medical Center (GBMC). Periodically, a formal dinner is held as a thank you to VSC members.

This project had a particular design challenge: Create a formal and high-end-feeling invitation on a very limited budget. Instead of using real foil stamping, the effect was simulated through use of a metal stock image. The final invitation was printed on luxurious-feeling heavy white stock (110 lb.), double-sided.

Other budget-friendly elements included a simple outer white envelope was supplied and addressed by our mail house; and RSVPs were conducted via phone and email instead of having the traditional reply envelope and card. Not only did this save on paper and printing costs, it further supported GBMC’s “green” initiatives that were launched in 2009.

Project: Anti-Trafficking Outreach Bookmark

Client: National Human Trafficking Resource Center (NHTRC) and Polaris

Description: Human trafficking is a form of modern-day slavery. This crime occurs when a trafficker uses force, fraud or coercion to control another person for the purpose of engaging in commercial sex acts or soliciting labor or services against his/her will. The NHTRC is a national anti-trafficking hotline and resource center serving victims and survivors of human trafficking and the anti-trafficking community in the United States. The toll-free hotline is available to answer calls from anywhere in the country, 24 hours a day, seven days a week, every day of the year in more than 200 languages.

A simple but powerful outreach collateral was developed to help get the word out about the hotline. Its size makes it portable and hide-able if needed. Key indicators are listed on the back as well, to help potential tipsters and victims identify the signs of trafficking. Photo credit: Kate Berry

Project: Mission Statement Banner for “STAND: 2013 Mission Leaders Conference”

Client: Global Fellowship

Description: Global Fellowship (GF) is a Christian missionary organization, with a focus on church planting. GF's missionaries are both cross-cultural and local. They (expat and local workers alike) work side-by-side as equals; together, they prove to be a highly-effective and complementary team.

To convey a sense of universal movement, the visual language of the London Underground was used to depict their mission statement.

Project: Three direct mail and canvasing postcards (9x12 in.)

Client: C.T. Wilson for State Delegate

Description: Gloria worked with C.T. Wilson's campaign manager to develop the design and layout for these pieces. C.T. won by an overwhelming margin and now proudly serves District 28 (Charles County, Md.)

Project: ACTS4YOUTH Program Brochure

Client: ACTS4YOUTH<

Description: ACTS4YOUTH is a Christian organization that partners with urban communities to equip at-risk boys with foundational character traits and life skills, using comprehensive after-school and summer programs.