Baltimore Recovery 2015 – Milk and Honey Market Ad

Baltimore Recovery 2015 – Milk and Honey Market Ad

Gloria has a long history and love for Baltimore, her adopted hometown. So she decided that she should join in on the effort. Gloria designed a simple yet effective ad for Milk and Honey Market, located in Baltimore's Mount Vernon neighborhood. You can show your support by eating and shopping at Milk and Honey Market. This ad was shown on the Baltimore LED Art Board.

If you're interested in supporting to the ongoing recovery and reconciliation efforts in Baltimore, we recommend supporting New Song Community Church.

*About AIGA
AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution. For more information on AIGA, visit www.aiga.org.

 Offworld Trading Company™ Logo Concepts

Offworld Trading Company™ Logo Concepts

Project: Logo Design Concepts for Offworld Trading Company™ Logo – Adaptation for Korean Markets/Localization

Client: Mohawk Games

Description: Offworld Trading Company™ (OTC) is the premiere game release from Mohawk Games, a game company founded by acclaimed game designer, Soren Johnson. A logo had already been developed for the OTC game, but as the game prepared for official launch (and its increasingly widening global audience), it needed a logo to reach the Korean market. This is when Gloria was called upon to help create a Korean adaptation of the existing OTC logo, due to her Korean language fluency and logo design experience.

The main challenge in this logo adaptation was how to recreate the “o” “Offworld” in Korean. Luckily, the translation afforded this opportunity. Here were a few preliminary concepts that were presented and well-recieved. Ultimately though, Mohawk Games decided to go with a logo version created by their in-house team, built upon Gloria's concept pieces and language expertise.

Rising Up Bakery Logo

Rising Up Bakery Logo

Project: Identity for Rising Up Bakery

Client: Rising Up Bakery/Becky Kuk

Description:
About Rising Up Bakery
Rising Up Bakery is a Baltimore bakery and social enterprise. They were in operation as a pop-up shop from 2011-2013; they hope to start up again as a full-scale bakery, which would employ individuals transitioning out of homelessness. They are dedicated to using natural ingredients in all its baked goods. As a pop-up shop, Rising Up sold homemade granola and wholesome snacks, which were packed in an eco-conscious manner. They sold at farmers markets throughout Baltimore City.

About the Logo Design
The logo concept – of a phoenix – was developed and inspired by the company's mission. The name “rising up” is a play on words – juxtaposing the rising of yeast – with the rising of individuals out of homelessness. After the initial logo concepts were presented, the client chose the “phoenix” concept (shown in the final logo). The orange color was chosen to represent the phoenix's fire, and blue was chosen as its complimentary color. The Rotis type family was chosen for its versatility and adaptability, from banners to bakery labels.

Farmers market photo credits: A Kuk's Kitchen (https://tinyurl.com/nvhce7p)

Baltimore Recovery – Milk and Honey Market Ad

Baltimore Recovery – Milk and Honey Market Ad

Project: Milk and Honey Market Ad – Digital LED Billboard

Client: AIGA Baltimore, Milk and Honey Market

Description: Rupantar joined in efforts, led by AIGA* Baltimore, to help support local businesses affected by the unrest in Baltimore, following the death of Freddie Gray, who died in police custody. In the wake of Freddie Gray's death, not all demonstrations remained peaceful; in response, Baltimore City put in place a city-wide curfew from 10 p.m.-5 a.m.

After the curfew ended, AIGA Baltimore decided to organize an effort to help affected businesses recover. The local chapter saw that design could play a role in this process. AIGA Baltimore offered free ad space on the LED Baltimore Billboard (ledbaltimore.com), located at 1700 North Charles Street, to curfew-affected businesses. As part of this campaign, they asked businesses to submit an ad. Realizing that not all businesses have an ad handy, AIGA partnered with the Baltimore design community to create ads free of charge.

Rupantar's founder, Gloria Shin, has a long history and love for Baltimore, her hometown. So she decided that Rupantar should join in on the effort. Rupantar designed a simple yet effective ad for Milk and Honey Market, located in Baltimore's Mount Vernon neighborhood. You can show your support by eating and shopping at Milk and Honey Market.

If you're interested in supporting to the ongoing recovery and reconciliation efforts in Baltimore, we recommend supporting New Song Community Church.

*About AIGA
AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution. For more information on AIGA, visit www.aiga.org.